“I see Pacific Avenue, hopefully with government and private enterprise working together, to do something new, where this could be more of a walkable city, not just on the Boardwalk, but on Atlantic and Pacific avenues through tourism initiatives that they could participate in,” he said. Goldhoff said Pacific Avenue, the main road that runs along the ocean and on which six of the city’s nine casinos sit, poses an opportunity to extend tourist activities beyond the casinos. He is also concerned with improving Atlantic City’s safety and cleanliness as it seeks to increase its tourism business, closely echoing the oft-expressed sentiments of Hard Rock’s global chairman, Jim Allen. Goldhoff has some marketing initiatives in the planning stages, and plans to resume the type of community input meetings that Hard Rock hosted before the casino was built.
